About Us
At Creative Pop, we believe in the power of design to move people and products off the shelf. Our work blends strategy with striking creativity to spark real consumer response and drive sales through smart, beautiful communication.
With nearly two decades in the FMCG space, Thay Javarroni and Emerson Iwama founded Creative Pop to level the playing field, bringing high-impact design to small and medium businesses ready to scale.
We help our brands show up strong on shelf, with product, packaging, and positioning aligned and purposeful. Our transformation allows brands to show up with confidence and start owning their position on the shelf.
Our Team
Thay Javarroni
Creative Director
“When I was 14 years old I looked at a drink can and said: I want to design this packaging! And that’s when my work with products in the retail space started. I bring my experience in art direction, working with large brands in Australia for nearly 20 years. My expertise is design, marketing, and branding.”
Emerson Iwama
General Director
“I listen, connect, and translate customer needs into creative solutions. With a background in advertisement and marketing, I ensure that every project not only meets, but exceeds expectations with out of the box ideas and visual concepts.”
Camila Presser
Graphic Designer
“I’m a graphic designer with experience in branding, strategy, and design across digital and print. I’m passionate about turning ideas into outstanding visual solutions, ensuring consistency, quality, and purpose in every project.”
Milene Burghardt
Marketing Coordinator
“With over 10 years of experience in creative agencies, I support brands through clear, strategic and human communication.
At Creative Pop, I coordinate marketing activities and client communication, helping to turn ideas into effective, well-executed outcomes.”
Milene Burghardt
Marketing Coordinator
“With over 10 years of experience in creative agencies, I support brands through clear, strategic and human communication.
At Creative Pop, I coordinate marketing activities and client communication, helping to turn ideas into effective, well-executed outcomes.”
Our Values
Excellence in Every Detail
From the simplest task to the most complex brief, we strive for excellence.
Making It Unforgettable
Every project is a chance to go beyond and give our clients that "WOW" moment.
Healthy & Safety First
We respect our team’s and clients’ time, health, privacy, and wellbeing. Because people always come first.
Integrity in Action
We work with honesty and transparency, keeping clients and team members informed, empowered, and aligned.
Impacting the world
We choose to work with brands that care about people and the planet. We donate part of our profits to community and global causes.
Our Culture
Trust & Autonomy:
We empower the people we work with to shine. Mutual respect and personal accountability are the foundations of how we collaborate.
Collaboration at Speed:
Our streamlined platform enables seamless teamwork, allowing creativity to flow without unnecessary delays.
Continuous Growth:
We invest in training and upskilling to ensure our team stays ahead: creatively, technically, and professionally.
Fast, Smart, Efficient:
We embrace smart tools and systems that enhance creativity and quality, and speed up delivery. Our collaborative way of working delivers outstanding results in shorter times.
Work & Life Balance
When people are productive, supported and motivated, there’s no need to sacrifice time with those who matters most.
Companies we partner with
Experienced creatives with endless skills
At Creative Pop we manage your creative assets and deliver designs with superb quality, allowing you to submit unlimited briefings that will support your journey of growing your business month after month.
Led by Thay Javarroni and Emerson Iwama, together with decades of experience with FMCG Design, Branding & Marketing in highly competitive markets.
Due to our extensive experience, most customers love our first presentations, usually taking few updates to achieve the final outcome.