Design that elevates identity, strengthens consistency and enhances visibility across every interaction.
Resin CREW is recognised for its expertise in resin flooring, delivering high-quality finishes backed by strong technical knowledge. Our role was to translate this reputation into a unified brand experience, one that feels consistent on-site, online and in every touchpoint with clients and partners.
The project began with the now-iconic van design, created in collaboration with designer Glaucia Ferraro, which quickly became one of the brand’s most distinctive visual assets. From there, we expanded the identity into a cohesive merchandising suite, applying Resin CREW’s signature resin texture to materials like the motorcycle and trailer wrap and window graphics, reinforcing recognition wherever the brand appears in the field.
A key addition to the merchandising suite was the door hanger, placed around neighbourhoods during project days. This idea was brought forward by Resin CREW, and we designed the piece to align perfectly with the brand, helping generate organic, local interest from neighbours who may want similar work done.
To support client communication, we developed institutional materials that carry the same clarity and visual strength. Items such as the brochure, email signature, quotation template and mobile flipbook were designed using a controlled grid system, structured content blocks and a disciplined use of the resin texture to communicate professionalism without visual noise. This approach presents Resin CREW as a team that values precision, the same precision they bring to every project.
In the digital space, we extended this presence through practical and high-visibility assets, including a digital banner for the Google Business Profile and another for the brand’s Review Campaign. These assets help drive enquiries, encourage reviews and maintain a cohesive identity across online channels.
To ensure long-term consistency, we also created a clear brand guideline, providing direction for future applications and supporting internal teams and external suppliers in maintaining a strong and unified brand presence.
Across physical, institutional and digital materials, the result is a strategic visual system that amplifies Resin CREW’s identity and supports its ongoing growth.
