A premium consumer experience from first glance, translating Elana’s elegant & high-quality essence into design.
Before, the Elana Collection range relied on just two packaging variations — black or white, mirroring the candle vessels inside, with little distinction between scents. The result was a sober, understated presence that failed to reflect the personality of the range and made identification at retail unnecessarily difficult.
After the redesign, a unified background anchors the brand while distinct colours define each SKU, retaining the signature seal while giving every scent its own identity.
Our goal was to design incredible visuals for the packaging that would not only look beautiful, but also express the brand’s identity, highlight product scent and enhance its presence both in-store and online.
Across twelve fragrances, we developed a cohesive range where every element, including colours, illustrations and details, were carefully created. Each scent has its own colour combination, with custom illustrations inspired by its key ingredients and colour palettes that reflect its personality, while maintaining a unified brand presence.
We also introduced icons on the side panels to highlight the product’s fresh ingredients and a clear how-to-use section that enhances practicality and user experience. On the back panel, a short narrative tells the story of Elana Collection: A family-owned Sydney brand built on craft and care. This section specifically improves consumer loyalty and follow up purchases by creating a connection with the brand’s story and values.
The inclusion of “hand poured” reinforces the artisanal value of the products. A delicate gold frame outline around the label brings distinction, strengthening its premium positioning.
A design that connects beauty and strategy, capturing attention, communicating value and strengthening Elana’s presence across every touchpoint. A project that brings the customer’s vision to life and turns design into a free sales tool.
