Design that elevates origin, flavour and global appeal.
SuperMilk had a clear ambition: to take an Australian-made milk powder blend to international markets with packaging that feels both global and distinctly local.
The challenge was to create a premium identity that could stand out on international shelves while communicating authentic Australian origin. To achieve this, we developed a design that subtly incorporates Aboriginal-inspired art and the Australian flag, creating a proud and recognisable cultural connection that enhances the brand’s story across global markets.
To reinforce a strong brand presence on shelf, we created a packaging system that began with the 1kg milk pouch and was later adapted to the 350g jar, maintaining consistency, clarity and shelf impact across both formats.
The range offers six flavour combinations featuring premium ingredients, including collagen, elderberry, manuka honey, probiotic, coffee and chia seeds. For each SKU, we developed a unique colour combination, claims presentation and iconography, supporting quick navigation and supporting product sales.
The call outs for the healthy benefits have strategically been positioned in the middle of the label, presenting strong features such High in Calcium and Antioxidants, Omega 3 and Immune Boost Formula. All information on-pack is structured to ensure readability and consistency across the entire range.
Premium finishes, such as metallic foil accents and refined graphical elements, elevate the perceived quality and reinforce SuperMilk’s premium positioning, ensuring strong shelf impact from the first glance.
A packaging system designed to travel the world while staying true to its Australian roots, combining cultural authenticity, strategic clarity and premium storytelling for global-ready appeal.
