Revolutionising how global customers experience avocados, the ÉVO® Hass Avocados project brought together cutting-edge branding, high-impact packaging, and a sleek digital presence for a tech-forward produce label.
The client approached Creative Pop with a challenge: develop a bold brand identity that would captivate attention at point-of-sale and reflect the innovative spirit behind their avocado distribution model. The solution needed to feel fresh, premium, and digitally enabled—without losing its playful edge.
We created a complete visual system, including logo, brand guidelines, packaging design, and a mobile-friendly website. The identity blends vibrant colour, bold type, and digital touch-points like QR codes to connect consumers directly with brand content and traceability features.
The standout packaging was designed to command attention on crowded supermarket shelves, while the intuitive website invites users to explore the brand story and ethos behind ÉVO® Hass. This project is a strong example of how brand and tech can work hand-in-hand to elevate consumer experience—even in traditional markets like produce.
