We create brands that win at shelf. From strategy to launch.
Whether you’re launching a new range, relaunching an outdated one, or preparing to pitch a retail buyer, we give you the brand strategy, positioning, design, and launch materials to compete and win.
Built for brands that mean business
Food, healthcare, and wellness brands preparing for major retail
• Founders and marketing teams launching 3–50 SKUs;
• Brands aiming to enter health food shops, pharmacies and large distribution channels including Costco, Aldi, Woolworths, Chemist Warehouse;
• Companies who want strategy-led design, not just execution.
Case Studies
Gold King Packaging Redesign Built a Strong Retail Presence
Before, Gold King leaned on traditional cues including overly complex elements with navy and gold colours in an attempt to signal premium quality, yet it felt generic.
After the rebrand, Gold King moved in a different direction: a modern, confident identity that clearly represents Australian-grown avocados before a single word is read, commanding attention at the point of sale.
Elana Collection: Stunning Packaging Design for Candles & Diffusers
Before, the Elana Collection range relied on two packaging variations: black and white, mirroring the candle vessels inside, with little distinction between scents. It was a sober and understated presence that failed to reflect the brand’s personality and made it difficult to perform at retail.
After the redesign, a unified white label anchors the brand consistency, while distinct illustrations define each SKU, giving every scent its own identity and shoppers an immediate reason to reach for their favourite.
Our secret weapons
Strategy First
We strategise your brand messaging, shelf presence, packaging design and marketing campaign to maximise your results.
20+ Years of FMCG Experience
We create a memorable and consistent personality for all materials for your product launch.
Stretch every idea to its full potential
We explore multiple perspectives, refining each concept through layers of craft to deliver strong, clear, and memorable outcomes.
Collaboration & Co-creation
Our team will learn from you in detail about what you know best: your products and services.
We shake things up
We set new standards and redefine what’s possible in your space, helping you stand out and uncover market opportunities.
Creating products to perform
We create a compelling message for your range, and outstanding visuals that are original and impactful.
Strategic decisions fuel long-term business growth
Book Your Complimentary Strategy Call
Do you need help to launch or relaunch your product range and get the best out of it? Request your free strategy call below.
