Smart Packaging Design: How Is Technology Transforming Retail
It’s not about adding flashy tech, gimmicks or turning your pack into a science experiment. From a packaging design perspective, smart packaging is about using technology and digital thinking to improve clarity, trust, engagement and commercial performance, without overcomplicating the physical structure. What Smart Packaging Design Actually Means in FMCG In the FMCG environment, smart […]
How Product Ranges Can Dominate the Shelf
I almost missed a huge opportunity to make the Absolute Organic range show up as a family rather than a single product on shelf. Let me explain: When I was at Eco Farms back in 2016, we started the Absolute Organic rebrand, a project triggered by a few reasons, including one feedback from a major […]
Packaging Messages Are a Push to Sales
Are you taking advantage of these clever communication tricks on your packaging? Because smart brands are telling people what to do, and getting your customers! Cadbury Biscoff packaging added some simple cues here and there: “TRY ME” on the top flap.“GRAB A TREAT” on the display box. Imperative sentences telling you what to do. These […]
The Power of Colour on Packaging: How FMCG Brands Grow Sales Through Design
Packaging colour can be your growth lever. One of the great examples is The Natural Confectionery Co. When the brand changed to its clean white packaging in 1997, it didn’t just “look nicer”; it fundamentally changed how shoppers noticed and understood the product on the shelf. The results speak for themselves: – In Australia, the […]
The 3 Things Retail Buyers Look for Before Saying Yes to a New Range
Retail buyers don’t fall in love with products.They assess risk. After nearly 20 years working with products across food, pharmaceutical, healthcare and FMCG categories, I’ve learned that buyer decisions are rarely emotional. They are commercial, practical and forward-looking. In buyer meetings, three things matter most.If even one of them is missing, a range will struggle […]
6 Smart Packaging Strategies for Your Design
Incredible Ideas on How to Make Your Range Stand Out & Achieve Retail Popularity Vanish’s shelf success lies in its bold use of magenta and white: a highly unexpected colour palette, innovating in the cleaning category where the shelves used to be taken by blue and green products. This brought attention to the brand and […]
