Personality, modernity and a healthier touch
From brand positioning to brand refresh, this project was executed in collaboration with the designer Glaucia Ferraro.
The first step was to review the current brand positioning, running an extensive market research and understanding of their current customer’s need and potential target market.
A positioning proposal was created to understand the key highlights of the company in relation to the market, as well as identify key elements that can possibly increase sales, reach and brand engagement.
The last stage was the brand creation, where we had the opportunity to improve the presentation of the brand BWell, adding more personality, modernity and a healthier touch.
The key visual elements are the lunchbox, present in the service offered by BWell, and the leaf shape combined with a tick, which brings emphasis to the healthy aspects of the food prepared and the positive customer experience.
The result was a modern, positive and efficient brand that represents the positioning of BWell in the market, bringing the company closer to its customers and ideals.
