A strong, clean brand for FarmX Rural Co
Built to simplify the way farmers and managers order essential products, with effortless ordering and next-day delivery, FarmX came to revolutionise the way farmers do online ordering for their businesses.
The custom made logo features a personalised font with a bold, italic finish relating to speed and flexibility. The ‘X’ is inspired by a wire barb, adds an industrial, rural edge while remaining precise and contemporary. Its upward angle brings a sense of movement and progress.
A pure blue colour palette reinforces trust and ties into the agricultural sector, while “Rural Co” was added to the lockup to balance the brand name visually and give it context and authority.
The overall identity is sharp, practical, and purpose-driven — just like the FarmX experience.
