CCC team wanted a brand that reflected their craft: high-quality, artistic floors with a coastal soul
We started with the foundation: a premium, unique logo inspired by resin floor textures, waves and movement. Strong, confident, and grounded in craftsmanship, the visual identity set the tone for everything that followed. The logo is made out of 3 meaningful elements:
• Wave texture above the logotype represents both the sea but also the resin epoxy texture;
• White and gold colours brings a fancy touch, ideal for a more premium and high end style;
• Font for the COASTAL word is strong with organic edges and a smooth texture that connects and resembles handcraft.
From there, our client then threw us a curveball: “What if I was a wizard? I’d be casting resin magic into customer’s home using epoxy resin as my magic potion.”
Unexpected, yet brilliant.
We rolled up our sleeves and went back to the sketchbook, literally hand-drawing ideas until the concept struck the right balance between artistic, bold, and slightly mystical.
What emerged was a van that doesn’t just advertise. It enchants.
Bringing idea like this to life takes knowledge and flexibility. And that’s exactly what we’re here for.
