Dons Fort Packing’s marketing team came to us with something we don’t get to see very often: a genuinely original idea.
An AI-powered ripeness scanner for avocados: scan the QR code on the fruit, and know exactly what stage of ripeness it’s at.
Our job as their brand strategy partner in Sydney, was to work with their marketing manager, Troy Agosti, to build an incredible world around that idea, compelling enough to travel as fast as it deserved.
The challenge was to create a branding that feels like a piece of technology worth trusting, making its benefit obvious enough for a shoppers to test in-store and experience the app.
Product rebranding and retail packaging design actually mean in practice making a product understandable to someone with no context and only a few seconds to get it.
Over the last 9 months, we built ÉVO®’s full identity from the ground up: brand positioning, colour language, packaging artworks, in-store point-of-sale, stand graphics, and copywriting running across their website, Instagram, Facebook, and LinkedIn.
The results have followed quickly.
ÉVO® Hass launched fully in April 2026, and within about three months, it was already selling and scanning in five different countries, including Malaysia, Singapore, Hong Kong, Australia, and the Philippines. An outstanding footprint most food brands take years to reach.
Consumer engagement on the app has climbed month over month since day one, and roughly 20% of people have come back to scan again: An early sign that the experience on the app and website are attractive and enjoyable.
Distributors and retailers from more than ten countries reached out directly through ÉVO’s website. The marketing actions included an ad spend of just $1,000, brand presence at international exhibitions, and a few strategic PR pieces executed by the Dons Fort team.
The lesson from ÉVO®’s success is that your packaging and your brand system are your first salesman. Strategic design makes your unique selling points obvious at a glance, so your marketing materials are constantly pitching in every market and to every buyer who finds you first, before you find them.
Our agency’s job isn’t just decoration.
It’s making sure a great product and idea can be understood, trusted, and acted on.
If you’re sitting on an idea as good as ÉVO®’s, and wondering who could help you bring it to life with the same assertive creative direction from day one, we’d genuinely like to talk.
