Incredible Ideas on How to Make Your Range Stand Out & Achieve Retail Popularity
- Use Bold Colour Blocking: Vanish
Vanish’s shelf success lies in its bold use of magenta and white: a highly unexpected colour palette, innovating in the cleaning category where the shelves used to be taken by blue and green products. This brought attention to the brand and reinforced its stain-removal promise, making the range stand out next to all competitors. The result? A display so eye-catching it boosted sales and secured standout shelf presence.
APPLY IT TO YOUR RANGE: use bold, category-exclusive colours and consider your visual colour block on the point of sales.
2. Show Your Roots: Beerenberg
Beerenberg, a sixth-generation Australian family farm, rebranded to reflect its authentic, homemade roots. The new packaging emphasized storytelling, heritage, and simplicity, moving away from a European aesthetic to a fresh, local feel. The result? A 30% uplift in national sales and expanded distribution. Customers connected with the “taste of the country life” promise, and the packaging now reflects the brand’s values and origin.
APPLY IT TO YOUR RANGE: Use packaging to tell your story. Highlight origin, craftsmanship, and authenticity to build emotional connection.
3. Show Your Values: Boost Juice
Boost Juice’s packaging now reflects their sustainable and health-conscious ethos. With slightly more natural colours, the same original fun fonts, and their new eco-friendly cups, the brand communicates its commitment to wellness and sustainability. Boost now operates in 17 countries with over 350 stores, showing how values-driven branding can scale globally.
APPLY IT TO YOUR RANGE: Infuse your packaging with visual cues that reflect your values – whether it’s sustainability, health, or community.
4. Personalise It For Impact: “Share a Coke”
Coca-Cola’s “Share a Coke” campaign replaced its logo with popular names, turning bottles into personal keepsakes. First launched in Australia in 2011, it sparked a 2.9% increase in UK sales and became a global phenomenon. The campaign leveraged emotional connection and social sharing, with millions posting personalised bottles online. It’s a masterclass in using packaging to drive engagement and loyalty.
APPLY IT TO YOUR RANGE: Explore ways to personalise packaging: names, messages, or QR codes, to foster emotional connection and shareability.
5. Make It Fun & Interatctive: Lego
Lego’s packaging isn’t just a box, it’s part of the play. Their colourful, illustrated boxes show the final build and include age-appropriate cues, making it easy for parents and kids to choose. Some sets even include QR codes or augmented reality features to preview the build. This interactive approach boosts engagement and drives impulse purchases. Lego’s strategy supports its $9 billion annual revenue.
APPLY IT TO YOUR RANGE: Add interactive elements, games, QR codes, peel-to-reveal messages, or illustrations that spark curiosity. Make your packaging part of the experience.
6. Make Seasonal Limited Editions: Starbucks
Starbucks is famous for its seasonal packaging, especially the red holiday cups. These limited-edition designs create anticipation and emotional connection. Customers often share them on social media, turning packaging into free advertising. The holiday cups are part of a broader seasonal strategy that includes themed drinks and merchandise, contributing to record-breaking holiday sales each year.
APPLY IT TO YOUR RANGE: Seasonal products create urgency and excitement. Limited editions can boost short-term sales and deepen brand engagement.
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