“I want customers to feel the care and the responsibility I have for the quality of my products and the classic recipes.”
Based on the briefing received, the creation of the Delícias da Sandra brand was guided by the following key concepts:
Traditional Flavors & Recipes / Craftsmanship / Honesty / Care / Customisation / Quality
Main goals of this rebrand:
To bring more professionalism, tradition, reliability, and quality to the brand, while clearly representing the production of both sweets and savoury snacks.
The new brand identity features handwritten typography and an illustration of Chef Sandra, capturing the essence of quality and customisation. The colour palette maintains a visual connection with the previous branding.
The visual composition is balanced and includes a banner element that subtly references the original design.
The illustration of Chef Sandra proudly presenting her product adds a personal and trustworthy touch, reinforcing her image as a cake and party food specialist.
The phrase “Since 2013” can be added as an optional element to further emphasise the long-standing quality and experience behind the brand. This detail works well across both sweet and savoury offerings, evoking the style and feel of a traditional bakery.
