Fun fact about me: in 2012, I worked at Disney World.Not as a princess 🤣But at the parks and hotels. Almost 15 years since this incredible experience, yet one lesson

How do consumers actually read a shelf?They scan first, recognise second, and read last. We can summarise the experience as something close to this: 1 – Shoppers locate the category

Skincare packaging operates in one of the most saturated retail categories in Australia. You’ll find them all: minimalist brands, clinical brands, luxury brands, natural brands. If you choose the wrong

Sustainable packaging in Australia has moved beyond trend status. It is now a compliance issue, a retailer expectation, and a consumer demand. But most brands are still approaching it emotionally

If you are searching for the best packaging design agencies in Australia, you have found it! You were probably not looking for something that simply looks beautiful. Yet you found

It’s not about adding flashy tech, gimmicks or turning your pack into a science experiment. From a packaging design perspective, smart packaging is about using technology and digital thinking to

I almost missed a huge opportunity to make the Absolute Organic range show up as a family rather than a single product on shelf. Let me explain: When I was

Are you taking advantage of these clever communication tricks on your packaging? Because smart brands are telling people what to do, and getting your customers! Cadbury Biscoff packaging added some

Packaging colour can be your growth lever. One of the great examples is The Natural Confectionery Co. When the brand changed to its clean white packaging in 1997, it didn’t