A shopper in a supermarket usually has only a few seconds to decide what to buy. In that time, packaging needs to communicate quality, value and trust before their attention
Dons Fort Packing’s marketing team came to us with something we don’t get to see very often: a genuinely original idea. An AI-powered ripeness scanner for avocados: scan the QR
Most packaging problems we get called in to fix didn’t start with design. They started weeks or months earlier, with a decision that got skipped, including things like a positioning
Supplement brands tend to grow fast. A single hero product becomes a range of eight within eighteen months, often faster than the founder expected when the first pack was designed.
Supplement shoppers look for certifications before they look for price. That’s not an opinion, it’s how this category actually behaves at shelf — third-party testing marks, TGA listing numbers, organic
It’s tempting to sort supplement branding into a few neat categories — clinical, natural, premium, playful — and pick the one that fits. We’ve used that shorthand ourselves in conversations
A pharmacy shelf is one of the toughest environments in Australian retail to stand out in — not because the products are bad, but because the category has trained shoppers
We’re a design agency, not a regulatory affairs consultancy — and the founders who get the best outcomes on regulated health products are the ones who understand that we each
For years, the safe move in health packaging was simple: go clinical. White, blue, restrained, a cross or leaf icon somewhere. It read as credible because the whole category did
