Don’t launch a SKU destined to fail. Make it a success from day one.
We are specialists in launching packaged goods. We make great products succeed through creativity.
Most mistakes can be identified months before launch. Yet by the time a product reaches the shelf, fixing them is expensive instead of being a straightforward path to growth.
Product sales problems often start with weak or non-existent positioning, packaging with poor structure, or a product range with no clear reason to exist or be chosen.
We are a strategic brand agency for packaged goods, and we support food, healthcare and wellness brands with product retail strategy, brand positioning, packaging system and launch campaigns.
We are a strategic brand agency for packaged goods. Our rebust Boost process takes companies to the next level with confidence.
BOOST is built for brands to thrive and not get discontinued.
We take brands from a lost, weak and generic positioning to something people can relate to, understand why it exists and what it stands for. BOOST supports you all the way from competitor review, sales strategy and entire launch campaigns.
○
Build
Strategy
Phase 1
○
Orchestrate
Design Concepts
Phase 2
○
Optimise
Final Artworks
Phase 3
○
Systemise
Guidelines
Phase 4
○
Take off
Launch Campaign
Phase 5
From Zero to a Full Launch Campaign.
Covered by Specialists
Our signature offer
BOOST System
Five separate products, connected under one spinal cord. Check out what each one covers and, in case some steps are already done or not applicable, we will custom-made your combination.
Phase 1: Build
Strategy, direction & review of underperforming or unexisting ranges
Approx. 2 weeks
If you do not have a brand, or if you do but sales are slow and you want to fix that. A 10-competitor audit, positioning gap analysis, and 3 strategic and visual directions. Know what’s wrong before you spend on actual design.
Start here if:
- Sales are not going as expected
- Your brand doesn’t exist yet, or it looks inconsistent
- You want to be sure on where you stand against competitors
Phase 2: Orchestrate
Design concepts
Approx. 4–5 weeks
Front-panel packaging concepts, and logo design. We’ll build the strong brand you deserve for retail in this phase, based on your strategy and business vision.
Start here if:
- You want to know what your opportunity is and have a positioning strategy ready
- You are preparing for a buyer meeting and need the business case and visuals for your brand
Phase 3: Optimise
Print-ready packaging, logos and icons
Range System
Approx. 5 weeks
Packaging copywriting, final print-ready artwork, and a regulatory-aware check across every SKU. For a brand ready to go to print.
Start here if:
- Your identity is locked and you just need it finished into print-ready packaging
Phase 4: Systemise
Range System identity that scales
Range System
Approx. 10–12 weeks
Guidelines for brand and packaging design with application for multiple products and categories. Application and brand architecture for entire range.
Start here if:
- You have a single product working but is now ready to extend the range
Phase 5: Take Off
Entire launch campaign, ready to go
Approx. 10–14 weeks
Photography, social, digital, POS, video. For a brand that’s finally built and has nothing to launch it with.
Start here if:
- Your brand and packaging already exist and you need a launch-ready asset suite
Real brands, built or rebuilt on strategy.
From traditional cues to shelf command.
Gold King's original packaging leaned on navy, gold and complex iconography to signal premium quality, a common move that reads as generic on a crowded shelf and blended too much with the avocados. The rebuild moved to a modern, confident identity that communicates "Australian-grown avocados" before a single word is read, built to command attention at the point of sale.
One brand, built end to end.
Logo, positioning, packaging, website, point-of-sale material and social — designed as one integrated build, not five separate handoffs. The same connected approach behind BOOST, applied to a real product launch.
Strategic decisions fuel long-term business growth
Book Your Complimentary Strategy Call
Start by booking a call via the form below. Please share enough detail to allow us to map your product and advise on your next steps.
Have any questions?
Contact us
Say Hello!
Fill out the form below or send an email to [email protected]
Based in Australia
Sydney, NSW
