BOOST Phase 5: TAKE OFF
Give your product range the launch campaign it deserves.
Take off gives your product the launch suite it needs from day one: photography direction, AI-assisted imagery, product videos, social assets, digital banners, POS materials, email content, and campaign assets. This stage is for brands that have done the hard work of building the product and packaging — but now need the market to actually see it, understand it, and want it.
Book a call — if it’s a fit, you’ll get a full proposal to review afterwards.
Over 50%
Of product launches fail to achieve their business objectives, showing that a great product alone isn’t enough without a coordinated launch strategy.* Source: McKinsey & Company
3x more effective
Shopper marketing activities such as retail displays, POS materials and in-store activation are up to three times more effective than upper-funnel activities at driving new product performance.*
Source: International Journal of Research in Marketing
BOOST Stages
○
Build
Strategy
Phase 1
○
Orchestrate
Design Concepts
Phase 2
○
Optimise
Final Artworks
Phase 3
○
Systemise
Guidelines
Phase 4
●
Take off
Launch Campaign
Phase 5
Our TAKE OFF process: Turning direction into outstanding design.
1. Launch planning
2. Direction & production
3. Asset build
4. Delivery
Exactly what you will receive.
Our deliverables
1. Photography direction & AI imagery
2. Social media asset suite
3. Digital banner suite
4. Product videos (15–30 sec)
05. POS & display materials
06. Launch campaign assets
Who this is for — and who it isn’t
This is for you if:
✅ Your Build, Orchestrate, Optimise, and Systemise stages are complete and you have a launch date in sight
✅ You want to launch with the full range of assets, not scramble for content after going live
✅ You’re preparing for a major retail listing and need trade, digital, and POS materials ready simultaneously
✅ You want one team executing the launch so the brand stays visually consistent everywhere
This is not for you if:
❌ Your identity system (Systemise) and final artwork (Optimise) aren’t complete — the brand must exist before it launches
❌ You only need one or two assets
❌ You don’t have a budget for launching your range
BOOST Case Studies
Gold King Packaging Redesign Built a Strong Retail Presence
Before, Gold King leaned on traditional cues including overly complex elements with navy and gold colours in an attempt to signal premium quality, yet it felt generic.
After the rebrand, Gold King moved in a different direction: a modern, confident identity that clearly represents Australian-grown avocados before a single word is read, commanding attention at the point of sale.
Elana Collection: Stunning Packaging Design for Candles & Diffusers
Before, the Elana Collection range relied on two packaging variations: black and white, mirroring the candle vessels inside, with little distinction between scents. It was a sober and understated presence that failed to reflect the brand’s personality and made it difficult to perform at retail.
After the redesign, a unified white label anchors the brand consistency, while distinct illustrations define each SKU, giving every scent its own identity and shoppers an immediate reason to reach for their favourite.
Trusted by businesses across Australia
Transforming businesses through strategic and impactful design
Strategic decisions fuel long-term business growth
Book Your Complimentary Strategy Call
Start by booking a call via the form below. Please share enough detail to allow us to map your product and advise on your next steps.
