BOOST Process: Taking brands to the next level

A busy shelf requires a strong presentation to win the sale

Even small packaging updates can cost $4500 per SKU after first batch is printed. Get it right first time. 

With 20 years of experience, we are specialists in branding and packaging design for packaged goods in the food and healthcare industries.

We can help you if you are launching a new range, or need to rebrand an underperforming one. Book your free strategic call with our team today:

BOOST Stages

We work with our Boost process to take brands in retail or e-commerce to a next level, coming from a lost, weak and generic positioning to something people can relate to, understand why ist exists, and what it stands for. 

Build

Strategy

Phase 1

Orchestrate

Design Concepts

Phase 2

Optimise

Final Artworks

Phase 3

Systemise

Guidelines

Phase 4

Take off

Launch Campaign

Phase 5

Customer Reviews

Charity Handler
Charity Handler
Match with Nature
"I highly recommend Thay and the team at Creative Pop. We needed a review of our packaging for our eco brand done quickly. Not only did they deliver on time, the job was fantastic!!"
Troy Agosti
Troy Agosti
Dons Fort Packing
"Fantastic to work with! Fresh ideas, great energy, and a real eye for detail.[...] The end result exceeded expectations."
Sandra Macri
Sandra Macri
Elana Collection
"Amazing job designing our candle and diffuser boxes.[...] We're absolutely thrilled with the final designs and would highly recommend."
Gabriel Marinonio
Gabriel Marinonio
Neo Stone Services
"Absolutely thrilled with the design! [...] Easy to deal with, nailed the brief, and the end result is next level. Highly recommend!"

Our BOOST process takes you from zero to market-ready.

Five stages connect our high-performing creative system.

Phase 1: Build

Strategy, Direction & Logo Design

2 weeks

We start with a 10-competitors analysis, positioning gap analysis, and 3 strategic and visual directions. Know what’s wrong before you spend on actual design. If necessary, we create or redesign your logo here.

Phase 2: Orchestrate

Product Range Design Concepts
4–5 weeks
Front-panel packaging concepts for your hero SKUs. We’ll build the strong personality you deserve for retail, based on the strategy and business vision. This stage includes the front panel designs only. 

Phase 3: Optimise

Final print-ready artworks
Range System || 5 weeks
Packaging copywriting, final print-ready artwork, and a regulatory-aware check across every SKU. For a brand ready to go to print.

Phase 4: Systemise

Range System identity that scales
Range System || 10–12 weeks
Guidelines for brand and packaging design with application for multiple products and categories. Application and brand architecture for entire range.

Phase 5: Take Off

Entire launch campaign, ready to go
6–10 weeks
All marketing materials you will need for an incredible launch including product photography, social media templates, digital campaign, website, POS, and product videos. 

What BOOST looks like

Gold King packaging design before and after

Gold King

Before, Gold King leaned on traditional cues like navy, gold, and overly complex iconography in an attempt to signal premium quality.
After, Gold King moves into a modern, confident identity that clearly represents Australian-grown avocados before a single word is said, commanding attention at the point of sale.

Elana Collection packaging before and after

Elana Collection

Before, the Elana Collection range relied on just two packaging variations — black or white, mirroring the candle vessels inside, with little distinction between scents. The result was a sober, understated presence that failed to reflect the personality of the range and made identification at retail unnecessarily difficult.
After the redesign, a unified background anchors the brand while distinct colours define each SKU, retaining the signature seal while giving every scent its own identity.

Strategic decisions fuel long-term business growth

Book Your Complimentary Strategy Call​

Do you need help to launch or relaunch your product range and get the best out of it? Request your free strategy call below. 


Frequently Asked Questions

Below are our most frequently asked questions, but you can always reach out to us with additional questions you may have on our contact page.

  • 1. What does a retail packaging design agency do?

    A Retail Packaging Design Agency helps businesses create packaging that attracts attention, communicates product benefits, and supports stronger shelf presence. Creative Pop combines strategy, branding, and packaging design to help retail products connect with the right customers.

  • 2. Does Creative Pop provide packaging artwork design in Sydney?

    Yes. Creative Pop provides Packaging Artwork Design Sydney services to help businesses develop clear, consistent, and professionally designed packaging artwork that aligns with their overall brand identity and product requirements.

  • 3. How does consumer product branding influence purchasing decisions?

    Consumer Product Branding helps shape how customers recognise, understand, and remember a product. Strong branding can communicate quality, value, and personality while making it easier for consumers to distinguish a product from competing options.

  • 4. What should businesses consider when designing packaging for retail products?

    Packaging Design for Retail Products should consider the target audience, retail environment, product category, brand positioning, shelf visibility, and the information customers need before making a purchase. The goal is to create packaging that is both visually engaging and practical.

  • 5. What are packaging artwork design services?

    Packaging Artwork Design Services involve preparing and developing the final visual artwork used on product packaging. This can include brand elements, typography, product information, layouts, and other design details needed to create consistent packaging across a product range.

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