BOOST Phase 3: OPTIMISE
Great design only works if production goes right.
Optimise turns approved concepts into packaging that is ready for print, supplier review, and production. This is where packaging copy is finalised, artwork is built across every panel, claims are reviewed with a regulatory-aware eye, and the final files are prepared in the format your printer actually needs.
Book a call — if it’s a fit, you’ll get a full proposal to review afterwards.
40% faster
Structured artwork approval workflows reduce packaging approval time by up to 40%, helping brands move from approved concepts to production with greater speed and reliability.* Cway, Packaging Artwork Approval Benchmark 2026
67%
BOOST Stages
○
Build
Strategy
Phase 1
○
Orchestrate
Design Concepts
Phase 2
●
Optimise
Final Artworks
Phase 3
○
Systemise
Guidelines
Phase 4
○
Take off
Launch Campaign
Phase 5
Our OPTIMISE phase: Creating reliable final artworks.
1. Briefing
2. Packaging Copywriting
3. Artwork production
4. Revisions & Delivery
Exactly what you will receive.
Our deliverables
1. Packaging copywriting
2. Print-ready artworks – 3 SKUs
3. Regulatory & labelling considerations
4. Up to 2 rounds of revision, per SKU
05. Supplier-ready file handover
06. Support with printer
Next Stage
○
Systemise
Guidelines
Phase 4
Who this is for — and who it isn’t
This is for you if:
✅ You already have a locked brand identity including logo, name, colours, and need it turned into finished packaging (stages 1 and 2)
✅ Your product is close to production and needs proper copy and print files, not more concepting
✅ You want a regulatory-aware eye on claims and labelling before you commit to print
- You need multiple SKUs finalised consistently, on a controlled revision process
This is not for you if:
❌ You already have a locked strategy and only need final artwork, which is our Optimise phase onwards.
❌ You want a quick low-cost design without category thinking.
❌ You are not ready to act on the recommendations within the next few months.
BOOST Case Studies
Gold King Packaging Redesign Built a Strong Retail Presence
Before, Gold King leaned on traditional cues including overly complex elements with navy and gold colours in an attempt to signal premium quality, yet it felt generic.
After the rebrand, Gold King moved in a different direction: a modern, confident identity that clearly represents Australian-grown avocados before a single word is read, commanding attention at the point of sale.
Elana Collection: Stunning Packaging Design for Candles & Diffusers
Before, the Elana Collection range relied on two packaging variations: black and white, mirroring the candle vessels inside, with little distinction between scents. It was a sober and understated presence that failed to reflect the brand’s personality and made it difficult to perform at retail.
After the redesign, a unified white label anchors the brand consistency, while distinct illustrations define each SKU, giving every scent its own identity and shoppers an immediate reason to reach for their favourite.
Trusted by businesses across Australia
Transforming businesses through strategic and impactful design
Strategic decisions fuel long-term business growth
Book Your Complimentary Strategy Call
Start by booking a call via the form below. Please share enough detail to allow us to map your product and advise on your next steps.
