We’re a design agency, not a regulatory affairs consultancy — and the founders who get the best outcomes on regulated health products are the ones who understand that we each have a specific job, and the order those jobs happen in matters more than people expect.
The handoff that actually works
Regulatory affairs decides what you’re allowed to say and how it has to be presented. We decide how to say it as clearly and compellingly as the constraints allow. Neither of us can do the other’s job well, and the projects that run smoothly are the ones where those two workstreams are talking to each other from week one, not handing off a finished design for a compliance sign-off at the end.
What we ask for before we start designing
- Confirmation of your product’s listing or registration status, from your regulatory contact, not a guess — this changes what claims we can build the front panel around
- The mandatory information you’re required to display, in full, before we plan the layout — active ingredients, warnings, directions, any listing numbers
- Any claims you want to make, flagged for whether they’re already substantiated or still need evidence — we’d rather know this is still in progress than assume it’s settled
- Who on your side owns compliance sign-off, so revisions don’t stall waiting to find out who can actually approve the wording
Why we ask this early instead of “getting started” faster
It’s tempting to want to see design concepts immediately. But a beautiful concept built around a claim that turns out to need different wording, or a layout that doesn’t leave room for a mandatory information block, costs far more time to fix after the fact than the week it takes to confirm these details upfront. We’d rather start a week later with the right foundation than start immediately and redo the front panel in week four.
What this looks like in practice
On every regulated project, we build a fixed zone into the layout for mandatory information before a single creative concept is explored, and we review claim wording with your regulatory contact before it’s locked into final artwork. It’s a small amount of extra coordination that removes the single biggest source of delay we see on health and pharmacy launches.
Working on a regulated health, pharmacy, or supplement launch and want the design and compliance side moving in sync from day one? In 15 minutes, we’ll talk through where your project stands and what we’d recommend first — no charge, no commitment. Book your free brand evaluation →
