BOOST Phase 1: BUILD
Wrong direction is expensive.
Whether you’re fixing
it or starting it.
Whether you’re launching a new range, fixing an existing one, or trying to understand why sales have slowed, BUILD gives you the strategic direction before you spend heavily on design, production, or launch.
This is the stage where we analyse your category, audit your competitors, identify your positioning gap, and create three strategic visual directions so your next move is based on evidence, not preference.
80%
77% consumers
Are more likely to buy from brands that clearly communicate what makes them different, reinforcing the value of strong positioning before creative execution.* Kantar, Meaningfully Different Brands
BOOST Stages
●
Build
Strategy
Phase 1
○
Orchestrate
Design Draft
Phase 2
○
Optimise
Final Artworks
Phase 3
○
Systemise
Guidelines
Phase 4
○
Take off
Launch Campaign
Phase 5
Our BUILD process: Your brand’s foundation.
Most product risk is created before design starts.
In FMCG, launches often fail because the product is unclear, undifferentiated, poorly positioned, or not built around what the category actually rewards.
BUILD reduces that risk by answering the question most brands skip: Where should this range actually go?
1. Briefing
2. Research
We review 10 competitors using our shelf intelligence framework. Assess visual hierarchy, claim clarity, shelf standout, category and colour styles, pricing cues, range architecture.
3. Positioning
We identify where your brand currently sits, what competitors are already owning, and where there is commercial white space.
4. Direction
Exactly what you will receive.
Our deliverables
1. Competitive shelf audit
2. Positioning gap analysis
3. Range opportunity review
4. Strategic visual Directions
05. Recommendation & Next-steps
Next Stage
○
Orchestrate
Design Draft
Phase 2
Who this is for — and who it isn’t
This is for you if:
✅ Your sales have gone flat and you don’t know whether the issue is design, positioning, range clarity, or shelf impact.
✅ You’re starting from zero, no brand yet, and want it done right, deep and top level.
✅ You are preparing for a redesign and need an independent view before committing to creative execution.
✅ You want to understand how your product compares against competitors before investing in packaging.
This is not for you if:
❌ You already have a locked strategy and only need final artwork, which is our Optimise phase onwards.
❌ You want a quick low-cost design without category thinking.
❌ You are not ready to act on the recommendations within the next few months.
BOOST Case Studies
Gold King Packaging Redesign Built a Strong Retail Presence
Before, Gold King leaned on traditional cues including overly complex elements with navy and gold colours in an attempt to signal premium quality, yet it felt generic.
After the rebrand, Gold King moved in a different direction: a modern, confident identity that clearly represents Australian-grown avocados before a single word is read, commanding attention at the point of sale.
Elana Collection: Stunning Packaging Design for Candles & Diffusers
Before, the Elana Collection range relied on two packaging variations: black and white, mirroring the candle vessels inside, with little distinction between scents. It was a sober and understated presence that failed to reflect the brand’s personality and made it difficult to perform at retail.
After the redesign, a unified white label anchors the brand consistency, while distinct illustrations define each SKU, giving every scent its own identity and shoppers an immediate reason to reach for their favourite.
Trusted by businesses across Australia
Transforming businesses through strategic and impactful design
Strategic decisions fuel long-term business growth
Book Your Complimentary Strategy Call
Start by booking a call via the form below. Please share enough detail to allow us to map your product and advise on your next steps.
